Twitter Private Messaging: Opportunity Lost?

Uncrunched

The valuations of messaging apps like WhatsApp, Snapchat and others are, obviously, stunning.

Twitter is our de facto identifier now (think of all the times you see Twitter handles on TV news and other media). Not Facebook, and certainly not Google.

Allowing proper private communication among users is an obvious easy win. And yet Twitter has never really cared about private messaging. Direct messaging is a long neglected product, and Twitter doesn’t seem to care much about it.

I wonder if Twitter execs regret not paying more attention to private messaging, and if they occasionally fantasize about the extra tens of billions of dollars they might have added to their market cap if they had done so.

It’s not too late.

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